Resume

Dustin W. Face

dustin@dustinface.com –  (267) 713-2236

Organized and driven marketing professional with over 10 years’ experience working with on- and offline marketing projects and programs, including website development, social media marketing, and promotional event management. Proven leader, with unmistakable aptitude for communication and presentation, demonstrated interpersonal skills, and extensive background in training and supervising others. Proactive and self-motivated individual; great at adapting to circumstances, budgets, and other team members.

   
Professional Experience
  The Zippertubing Company | Chandler, AZ

Marketing Manager | March 2017 – Present

  • Supervise marketing team; leading three employees; training them on various marketing principles, along with overseeing annual budget of around $160,000, allocating it to cover digital, email, and branding
  • Create marketing programs; identifying, building and evaluating corporate marketing strategy based on established objectives, market characteristics, and cost and markup factors
  • Spearhead digital media efforts; developing and implementing strategy, and leveraging online tools such as Bing, Google Ads, and Adroll to increase paid conversions; they went up by over 35% in 2021
  • Coordinate various on- and offline marketing efforts; working with contractors, freelancers, and production managers to participate in trade shows and host promotional activities to market products
  • Cultivate thorough understanding of financial impact and aspects of product development and marketing; handling budgets, expenditures and R&D appropriations in order to maximize company ROI
  • Collaborate with other departments within organization in brainstorming of new products, creation of marketing blueprints, and calculated releases for more effective marketing campaigns
  • Consistently drive Amazon sales upwards, maintaining momentum; first year sales amounted to $36K, projections for 2021 are over $127K, and overall marketing contribution profits for 2021 are on target to hit our goal of 50% over 2020
  • Assist with trademarking and branding; working with shareholders and attorneys to trademark and retain names

 

The Zippertubing Company | Chandler, AZ

Website Content and Multimedia Manager | February 2016 – March 2017

  • Controlled and drafted marketing materials and content, including SEO adjustments on headers, titles, metas, and descriptions; tailoring to industry trends, and increasing organic conversions by over 25%
  • Maintained video libraries; creating and editing videos, sourcing good content subjects, posting videos, transcribing them, and generating scripts for videos used for marketing and installation purposes
  • Used marketing goals as jumping off point in order to plan, monitor, and implement various social media marketing campaigns; this led to new, high-level customers purchasing around $275,000 of product
  • Put together several internal and external communications, including newsletters, press releases, presentations, and reports; creating content and traffic reports to determine right direction for marketing
  • Promoted to Marketing Manager

 

Wesbrooks Law Firm | Scottsdale, AZ

Director of Marketing & IT (As-Needed Consultancy) | November 2014 – Present

  • Leverage SEO to improve company website; making it easier to find, improving search result performance, and maintaining website; ensuring information was correct and up-to-date
  • Design various print materials for marketing and promotional purposes, using Adobe Creative Cloud to design items including binders, magnets, business cards, etc. for circulation and lead generation
  • Develop innovative marketing plans; seeking out and implementing affordable and effective ways of advertising online, tracking leads, and maximizing conversions
  • Assist on innovation projects designed to improve client sales, along with projects focused on simplifying thee processing and intake of key data documents

 

Sonoran Suites | Phoenix, AZ

Director of Marketing | July 2012 – September 2014

  • Managed seven staff members on areas relating to SEO, marketing, and business development; training them on areas of uncertainty for overall stronger marketing performance
  • Put together brand strategy and statistics systems; developing brand, maximizing advertising revenue, and reimagining website UI to invite more traffic and growth
  • Designed and managed e-commerce website for sales of resort golf vacations using WordPress, PHP, HTML, and CSS to advertise golf courses, accommodations, and rental cars; increasing sales by 45%

 

ididit Inc | Tecumseh, MI

Marketing Director | July 2005 – January 2012

  • Created materials for customer service and marketing purposes; designing website, catalogs, and advertisements, along with instructional videos; some of which have received over 10,000 views
  • Organized all aspects related to company presence at 11 national trade shows, including design, presentation media, accommodations, and booth rental; even designing Trade Show Booth artwork
  • Awarded Cobo/Detroit Autorama Best Exhibit Display Award, along with additional awards post-employment, including Goodguys Best Custom Booth Award

 

Prudential Protective Services | Taylor, MI

Security Operations Manager | 2008 – Present

  • Hired into the company as a Site Security Leader, overseeing 4 security officers on one site.
  • Promoted to Operations Manager and was given a territory of 2000 hours to manage.
  • Maintained client relationships on permanent security sites.
  • Recruited, hired, and performed on-site training for security officers.

 

Additional Experience

Mountain View Media | Freelance Project Manager, dustinface.com | Founder and Consultant

Core Competencies

Marketing, Sales, Social Media and Digital Marketing, Trademarking and Branding, Video Editing, Graphic Design, Training and Leadership, Budgeting, Interpersonal Skills, Teamwork

Technical Skills

HTML, CSS, PHP, MySQL, MSSQL, CMS, Windows OS, Linux Desktop, macOS, Adobe Creative Cloud, Microsoft Office Suite

 

Education

  Associate in Graphic Website Design, DeVry University

Graphic Design and Psychology Credits, Washtenaw Community College