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The Zippertubing Company | Chandler, AZ
Marketing Manager | March 2017 – Present
- Supervise marketing team; leading three employees; training them on various marketing principles, along with overseeing annual budget of around $160,000, allocating it to cover digital, email, and branding
- Create marketing programs; identifying, building and evaluating corporate marketing strategy based on established objectives, market characteristics, and cost and markup factors
- Spearhead digital media efforts; developing and implementing strategy, and leveraging online tools such as Bing, Google Ads, and Adroll to increase paid conversions; they went up by over 35% in 2021
- Coordinate various on- and offline marketing efforts; working with contractors, freelancers, and production managers to participate in trade shows and host promotional activities to market products
- Cultivate thorough understanding of financial impact and aspects of product development and marketing; handling budgets, expenditures and R&D appropriations in order to maximize company ROI
- Collaborate with other departments within organization in brainstorming of new products, creation of marketing blueprints, and calculated releases for more effective marketing campaigns
- Consistently drive Amazon sales upwards, maintaining momentum; first year sales amounted to $36K, projections for 2021 are over $127K, and overall marketing contribution profits for 2021 are on target to hit our goal of 50% over 2020
- Assist with trademarking and branding; working with shareholders and attorneys to trademark and retain names
The Zippertubing Company | Chandler, AZ
Website Content and Multimedia Manager | February 2016 – March 2017
- Controlled and drafted marketing materials and content, including SEO adjustments on headers, titles, metas, and descriptions; tailoring to industry trends, and increasing organic conversions by over 25%
- Maintained video libraries; creating and editing videos, sourcing good content subjects, posting videos, transcribing them, and generating scripts for videos used for marketing and installation purposes
- Used marketing goals as jumping off point in order to plan, monitor, and implement various social media marketing campaigns; this led to new, high-level customers purchasing around $275,000 of product
- Put together several internal and external communications, including newsletters, press releases, presentations, and reports; creating content and traffic reports to determine right direction for marketing
- Promoted to Marketing Manager
Wesbrooks Law Firm | Scottsdale, AZ
Director of Marketing & IT (As-Needed Consultancy) | November 2014 – Present
- Leverage SEO to improve company website; making it easier to find, improving search result performance, and maintaining website; ensuring information was correct and up-to-date
- Design various print materials for marketing and promotional purposes, using Adobe Creative Cloud to design items including binders, magnets, business cards, etc. for circulation and lead generation
- Develop innovative marketing plans; seeking out and implementing affordable and effective ways of advertising online, tracking leads, and maximizing conversions
- Assist on innovation projects designed to improve client sales, along with projects focused on simplifying thee processing and intake of key data documents
Sonoran Suites | Phoenix, AZ
Director of Marketing | July 2012 – September 2014
- Managed seven staff members on areas relating to SEO, marketing, and business development; training them on areas of uncertainty for overall stronger marketing performance
- Put together brand strategy and statistics systems; developing brand, maximizing advertising revenue, and reimagining website UI to invite more traffic and growth
- Designed and managed e-commerce website for sales of resort golf vacations using WordPress, PHP, HTML, and CSS to advertise golf courses, accommodations, and rental cars; increasing sales by 45%
ididit Inc | Tecumseh, MI
Marketing Director | July 2005 – January 2012
- Created materials for customer service and marketing purposes; designing website, catalogs, and advertisements, along with instructional videos; some of which have received over 10,000 views
- Organized all aspects related to company presence at 11 national trade shows, including design, presentation media, accommodations, and booth rental; even designing Trade Show Booth artwork
- Awarded Cobo/Detroit Autorama Best Exhibit Display Award, along with additional awards post-employment, including Goodguys Best Custom Booth Award
Prudential Protective Services | Taylor, MI
Security Operations Manager | 2008 – Present
- Hired into the company as a Site Security Leader, overseeing 4 security officers on one site.
- Promoted to Operations Manager and was given a territory of 2000 hours to manage.
- Maintained client relationships on permanent security sites.
- Recruited, hired, and performed on-site training for security officers.
Additional Experience
Mountain View Media | Freelance Project Manager, dustinface.com | Founder and Consultant
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Core Competencies
Marketing, Sales, Social Media and Digital Marketing, Trademarking and Branding, Video Editing, Graphic Design, Training and Leadership, Budgeting, Interpersonal Skills, Teamwork
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Technical Skills
HTML, CSS, PHP, MySQL, MSSQL, CMS, Windows OS, Linux Desktop, macOS, Adobe Creative Cloud, Microsoft Office Suite |
